Empowering businesses with strategic UX & product leadership
Crafting exceptional digital experiences that drive innovation, transformation, and growth.
With extensive experience of leading cross-functional teams, I deliver creative solutions that turn vision into reality. From startups to global brands like Bentley Motors, Birkbeck University, Disney Channel, HSBC, Macmillan Publishing, WPP, and non-profits like Save the Children and Macmillan Cancer Support, I specialise in creating intuitive, user-centric products that achieve measurable business success.
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Core skills and competencies
Product leadership & strategic vision
Expert in creating and executing product design and UX strategies that balance business goals, user needs, and market demands.
User experience design
Skilled in delivering end-to-end user-centred designs, based on profound understanding of user needs and behavioural insights to improve engagement and satisfaction.
Data-driven decision making
Proficient in leveraging analytics, user research, and usability testing to prioritise features, refine product direction, and drive measurable improvements.
Team management & development
Experienced in building, leading, and developing design teams, promoting collaborative culture, and nurturing talent to achieve both team and individual success.
Cross-functional collaboration
Adept at collaborating with stakeholders across Product, Engineering, Marketing, and Customer Success to drive cohesive, high-impact product experiences.
Agile & lean methodologies
Expertise in managing iterative design processes, balancing long-term vision with short-term priorities to adapt in dynamic, fast-paced environments.
About me
I’m a UX and product design leader with a passion for creating products that enhance user experiences and drive business growth. Over the years, I’ve had the privilege of leading digital transformation projects across various sectors, including finance, publishing, education, and more. I take pride in understanding complex systems and turning them into simple, elegant solutions.
My career highlights include contributing to the acquisition of Looop by 360Learning through design innovation, launching ground-breaking platforms, and leading the transformation of Pageant Media publishing business from print-focused to digital-first, resulting in tripled turnover. Whether working with established organisations or early-stage startups, I apply a holistic approach to product design, combining business strategy, customer insight, and cutting-edge technology.