Empowering businesses with strategic UX & product leadership
Crafting exceptional digital experiences that drive innovation, transformation, and growth, I specialise in leading cross-functional teams to deliver creative, user-centric solutions that turn vision into reality.
From startups to global brands to non-profits, my work focuses on achieving measurable business success through intuitive design and strategic leadership.
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Core skills and competencies
Product leadership & strategic vision
Expert in creating and executing product design and UX strategies that balance business goals, user needs, and market demands.
User experience design
Skilled in delivering end-to-end user-centred designs, based on profound understanding of user needs and behavioural insights to improve engagement and satisfaction.
Data-driven decision making
Proficient in leveraging analytics, user research, and usability testing to prioritise features, refine product direction, and drive measurable improvements.
Team management & development
Experienced in building, leading, and developing design teams, promoting collaborative culture, and nurturing talent to achieve both team and individual success.
Cross-functional collaboration
Adept at collaborating with stakeholders across Product, Engineering, Marketing, and Customer Success to drive cohesive, high-impact product experiences.
Agile & lean methodologies
Expertise in managing iterative design processes, balancing long-term vision with short-term priorities to adapt in dynamic, fast-paced environments.
About me
I’m a UX and product leader with a passion for creating products that enhance user experiences and drive business growth. Over the years, I’ve had the privilege of leading digital transformation projects across sectors such as finance, publishing, education, and more. I take pride in simplifying complex systems into intuitive, elegant solutions that deliver meaningful impact.
My leadership philosophy is centred on fostering a collaborative, user-focused culture. I believe in empowering teams through curiosity, shared ownership, and continuous learning, ensuring everyone feels confident to experiment, iterate, and grow. By aligning cross-functional teams around a clear vision, I inspire creativity while maintaining focus on achieving measurable business outcomes.
My career highlights include contributing to the acquisition of Looop by 360Learning through design innovation, launching ground-breaking platforms, and leading the transformation of Pageant Media’s publishing business from print-focused to digital-first, tripling turnover. Whether partnering with established organisations or early-stage startups, I take a holistic approach to product design, combining business strategy, customer insight, and cutting-edge technology to deliver exceptional results.