Empowering businesses with strategic UX & product leadership
Crafting exceptional digital experiences that drive innovation, transformation, and growth.
With over 17 years of experience leading UX and product design teams, I deliver creative solutions that turn vision into reality. From startups to global brands like Bentley Motors, Birkbeck University, Disney Channel, HSBC, Macmillan Publishing, WPP, and non-profits like Save the Children and THT, I specialise in creating intuitive, user-centric products that achieve measurable business success.
About me
I’m a UX and product design leader with a passion for designing products that enhance user experiences and drive business growth. Over the years, I’ve had the privilege of leading digital transformation projects across various sectors, including finance, publishing, education, and more. I take pride in understanding complex systems and turning them into simple, elegant solutions.
My career highlights include contributing to the acquisition of Looop by 360Learning through design innovation, launching ground-breaking platforms, and leading the transformation of Pageant Media publishing business from print-focused to digital-first, resulting in tripled turnover. Whether working with established organisations or early-stage startups, I apply a holistic approach to product design, combining business strategy, customer insight, and cutting-edge technology.